The Insider’s Guide Instant Win Tickets is a "How to" guide for instant win tickets. The book answers the questions of how to win, how to sell and how to profit from instant win tickets. This gaming book will enhance player’s awareness and increase their odds of winning.

The Insider’s Guide Instant Win Tickets gives player’s tips and techniques to winning more often and gives the sales entrepreneur a how to guide for selling tickets. Instant win tickets have preset payouts. There is a definite payout amount and a definite profit amount. The player should know the odds of winning. With the author’s formulas, determining the odds of winning is revealed.

In addition, the so-called secrets of the behind the scenes operations will be given in detail. The marketing and sales techniques are proven to increase sales revenue. "Security", "Descriptions" and "Training" chapters help understand procedural controls.

Instant win tickets cover a broad perspective of games but usually are called: Pulltabs, break opens, bingo tickets, pickles, paper slot machines and instant games. The scratch off ticket is another form of instant win ticket. This book will use pulltabs as the reference for instant win tickets. Written from the insider’s perspective, this book will give the reader a clear understanding of the gaming instant win ticket industry.

Don Basina has been in pulltab instant win ticket industry for ten years. He has worked with manufactures/distributors to designed carts, booths and exclusive tickets.

His field experience in marketing/sales has come by trend researching and hands-on approach to selling. Personally selling to millions of guests has given him the creative edge to be player savvy. Learning quality service through professional sales programs and seminars has given him valuable insight on how to treat guests. His sales techniques are proven to increase revenue and give a clear understanding on improving product sales and exceeding guest’s expectations.

His background includes: United States Marine Corp, education, sales and sales management, innovator, visionary, husband and father. He has created successful instant win ticket promotions and his sales technique programs are used for training sales personnel. He has written monthly pulltab news articles for the development of promoting sales and awareness. He has written and edited policy/procedure manuals for incorporating controls over inventory and procedure documentation. His motto is to keep it fun and give guests what they want.

Tips and Techniques

This chapter is specifically for players. The tips and techniques given are for increasing the player’s odds of winning. Tendencies of pulltab play along with the formulas the author developed, will give the pulltab player the "edge."

• "Formulas." The odds of winning each tier (prize level) can be figured by utilizing these formulas. It will give the player the complete odds of play before starting to play. The majority of instant win ticket payout percentage is unknown. Calculate that percentage and then play the highest payout percentage.
• "Posted winners." Depending on locality, posting all the top prizes will give the player increased odds. As prizes are won they are crossed out on the winner’s board. The player knows what prizes are won and what ones are still available. In addition, all of the tickets in that particular deal are also displayed. Common deduction determines how much money is available against what tickets are unsold. Odds in the players favor!

Posted pulltab winners

Some states require top tier winners on pulltabs to be posted on an observation board individually by serial number. ($25.00 and above.) As the top tier winners are won, they are crossed out on the board. In addition, the entire deal is put in a clear container (box) to display the amount of pulltabs left in play.

This requirement helps the purchaser in deciding which pulltab(s) to play. It also can increase the odds of winning the top tiers. As the deal shrinks and the amount of top winners are not won, the odds increase because by deduction the top winners are still in the container. An estimate of pulltabs left in the box and the crossed out winners on the board well help to determine the odds and the payroll needed to gain a profit and/or be a big winner.

Note:

• Most pulltab deals total counts are small in nature ($25.00 to $100.00) and the top tiers are also small, but the majority of the deals are multi-winning pulltab deals.

• Posted winners can also be a bit deceiving. Big winners can and are sometimes not turned in due to misread pulltabs. Thus, the posted board winners are not what they appear.

• The playback ratio is high because most of the payout is in the top tiers. There are not many small winners to keep customers playing on the house’s money.
• Posted winner states: Minnesota, Washington.
• Posting winners gives the customer the best chance to win!

Promotional Pulltabs

To increase or spark new customer traffic, promotional pulltabs are a great offering. With the price to develop a promotional pulltab at a minimum, it makes great financial sense to utilize them in marketing promotions.

These free pulltabs could be used for an organizational marketing campaign. Either direct mail or a department giveaway, if feasible, can be utilized. Each different department can participate with their ideas for free premiums. For example: A free cup of coffee at the restaurant or snack bar may be one of the giveaways when a coffee mug symbol matches up on the pulltab. The store or gift shop might give a free tee shirt if such symbols are winners.

In addition, if only one department or organization utilizes this pulltab promotion, it can suggest all the available gift items. For example: A gas station promotion can giveaway free gas, free soda, free candy bar and/or free coffee. Depending on the breakdown of tiers, a minimal amount of free merchandise is possible. A grocery store or cocktail lounge may offer a discount that can be applied at time of purchase. A store-shopping spree for a specified amount and time is another idea. Variations are up to the imagination.

The best thing about promotional pulltab is the complete control as to giveaway limits they provide. The house creates the symbols for each item, or a distributor can help accomplish this task. A company logo or charitable symbols can garner great exposure.

Promotional pulltabs are a great for controlling and increasing customer traffic. If direct mail is used, make certain to have a redemption method and time limit for redemption. Clearly state this on the pulltab to provide the utmost security. Mail promotions to the best customers or potential new customers. Repeat customers is the key to a successful marketing campaign. Promotional pulltabs accomplishes this task.