1stNews from 1stBooks, March 5, 2003

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Table of Contents

* Editor's Message
* Article: "How to Do Radio and TV Interviews that Actually
Sell Your Book"
* 1stBooks Success Profile #1: Kathleen Wilson Leverages #1
Amazon.com Category Rank
* 1stBooks Success Profile #2: Johnny May Featured on NBC
News
* Article: "Six Tips on How to Choose an Editor for Your
Nonfiction Manuscript"
* News From the Publishing World
* Seasonal and Topical
* About 1stBooks Library
* About This Newsletter
* Copyright and Reprint Information

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Editor's Message

This issue's marketing article is by television host,
publishing consultant, and author Brian Jud. As a host, he
knows what hosts are looking for in an interview--but this
article looks at the author's perspective on how to meet the
show host's needs and still sell books.

On the writing craft side, we're looking at editors again--
with good advice from a professional editor on how to find
the right editor for your book. Few things other than bad
covers turn readers off faster than bad editing; you want to
do this part right on any book project.

Lots of promotional opportunities in this issue, too--five
different contests/awards you can enter and a radio show
looking for guests. And not one but TWO success profiles--
both about very recent and significant events, and we didn't
want the news to get stale.

We're also still working out the format of the Case Studies.
So if you submitted one to us and we're planning to use your
story, you can expect a new questionnaire from us shortly.
Thanks for your patience.

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How to Do Radio and TV Interviews that Actually Sell Your
Book
By Brian Jud, mailto:brianjud&msn.com

To succeed as a TV or radio guest, you need preparation and
flexibility. You may not know the interview questions. But
if you know beforehand what you want to get across to the
audience, and you've practiced making those points, you will
be more successful.

What makes a good guest for the show doesn't always make a
good show for the guest. If all you do is answer the
interviewer's questions informatively, the host will think
you are a great interviewee and perhaps ask you to return.
But you want to sell your books in the process!

The host and audience want a great show--while you want to
sell books. But you can meet everyone's needs if you provide
information in an entertaining way, stimulating them to
purchase your book. As a general rule, you will sell more
books if you entertain people, pique their curiosity, and
show them how they can reach their goals by reading your
book.

You have to charm the audience while communicating important
information. And you may have to do it while the host is
asking you questions that have nothing to do with your book.
So you'll blend your understanding of the audience,
knowledge of your topic, diplomacy and training to create a
polished, effective performance. You can do this if you know
the answers to these questions:

* Given your limited time on the air, what are the major
points you want to impress upon the audience?

* What information is important to each audience? Your
presentation will change, depending upon who's watching or
listening.

* In what order should you discuss your agenda items?
Communicate information in descending order of importance.

* When will the audience learn where and how to buy your
book? Will you give out the website and toll-free number, or
will the host--or will it be a caption at the bottom of the
TV screen?

This doesn't mean you ignore the interviewer's questions.
But if you sense the conversation going off in a different
direction before you've addressed your critical points, you
must create a brief, yet smooth, transition from an
irrelevant question to one of your key points, making it
relevant to the audience. Practice making your transition
statement and giving an example in about thirty seconds.
Here are two transition statements:

"That's a great question. But if you look at it from a
different perspective, (your point #1). Here is what I
mean..."

"Most people think that's true. But look at it in the
context of (your point #2). For example..."

You've acknowledged the question, complimented the
interviewer and led the conversation back to where you want
to be. During a longer show, you will have more flexibility
in your answers. You will be able to expand upon the
interviewer's questions more leisurely and still cover your
agenda.

Brian Jud is an author, host of the television show "The
Book Authority" and creator of the Book Marketing Battle
Plans for special sales. Contact Brian at P. O. Box 715,
Avon, CT 06001; (800) 562-4357;
mailto:brianjud&bookmarketingworks.com or visit
http://www.bookmarketingworks.com

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1stBooks Success Profile #1: Kathleen Wilson Leverages #1
Amazon.com Category Rank

This is the kind of thing we love to profile. Not only did
Wilson's "Quick Decorating Ideas Under $20" achieve a # 1
rank in its category on Amazon.com, but she seized the
moment and sent out a press release about this accomplishment
right away. As a result, several national magazines and
regional newspapers have requested review copies of her
book. So--if you have something that's newsworthy--be sure
to tell the media about it!

Check out her book at http://www.1stbooks.com/bookview/12848

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1stBooks Success Profile #2: Johnny May Featured on NBC News

"The Guide to Identity Theft Prevention" by Johnny May was
featured Friday, January 31 on NBC Nightly News with Tom
Brokaw. As a result, sales of the book via Amazon.com over
the weekend were brisk.

See May's book for yourself at
http://www.1stbooks.com/bookview/7474

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Six Tips on How to Choose an Editor for Your Nonfiction
Manuscript
(c) 2003 by Lisa A. Smith, mailto:writework&attbi.com

1. Most important, choose an editor you feel comfortable
with, even if you've never met. Thanks to the Internet, you
don't have to get together. Everything can be done via
email. Once a few messages about your project have gone back
and forth, and you've received that all-important sample
(see below), you'll know whether you and a prospective
editor are compatible.

2. Choose an editor who has editing experience--but not
necessarily in your field. Obviously you want someone who is
interested in your subject and who may have some
understanding of it. But it can be an advantage if the
editor is not an expert--because then she will see what
you've written as your readers will, and she will be in a
better position to know if things need to be explained more
clearly or in more detail. For example, I recently edited a
book about literary law written by two attorneys. It's for
readers who are not lawyers. If I were an expert in literary
law, it would have been harder for me to detect legalese and
to know if the language was clear enough.

3. Choose an editor who will give you a contract with a firm
quote for the whole project, so you know exactly what work
will be done and what it's going to cost before you start.
The contract should contain a rights clause stipulating that
the editing will be performed on a work-made-for-hire basis,
with all rights retained by you.

4. Ask for a sample edit of your own manuscript. Most
editors will edit about four pages (1000 words) of your
manuscript electronically as a sample, tracking the changes
in MS Word and inserting comments or queries. If you don't
know how to work with Track Changes and inserted comments,
ask the editor to send you instructions. (Editor's Note:
Some busy editors may prefer to give you a sample showing
the changes they've already made in someone else's
manuscript. This is a reasonable alternative.)

5. If you're going to publish independently, and especially
if you're new to publishing, it's a good idea to choose an
editor who has publishing experience. She will help you
prepare the copyright page correctly. And she will ensure
that your book has the proper parts in the proper order and
labeled correctly. For example, many people are confused
about the differences among the foreword, the preface, and
the introduction. A foreword is written by someone else
important in your field, telling why your book should be
read. In a preface, you tell why you wrote the book and
describe any pertinent experiences you had along the way.
You also write the introduction; it contains material about
your subject matter and leads into the book. The
acknowledgments page is where you thank those who helped you
with the book. Testimonials or blurbs are accolades written
by others praising your book.

6. And finally, choose an editor who can perform all levels
of editing, including structural or developmental editing,
substantive editing, copyediting, and proofreading. If
you're going to publish independently, you may also want
someone who can perform production editing.

Lisa A. Smith offers editing services to help you turn your
manuscript into a marketable book. An award-winning writer
with years of nonfiction editing experience, Smith has
recently published "Business E-Mail: How to Make It
Professional and Effective." You can contact her through her
website: http://www.writingatwork.com

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News From the Publishing World

1. "Be A Tattle Tale and Win" Memoir Writing Contest--
Deadline March 31

In conjunction with the first "Write Your Memoir Day" on
April 11, 1stBooks author Sherry Tucker is sponsoring a
contest for the funniest story about a relative. Stories
will be judged solely on entertainment value. Stories should
be limited to 1,000 words and sent to
mailto:sherry&yourmemories.net or typed and mailed by March
31, 2003, to: Premier Administrative Services, 9524 Kearny
Villa Road, Ste. 105H, San Diego, CA 92126.

Prizes include a one-year subscription to Good Old Days
magazine, two tickets for the Los Angeles-based Museum of
Tolerance's new exhibit, "Finding Our Families, Finding
Ourselves," and a copy of Ms. Tucker's book, "A Lifetime of
Cherished Memories: How To Preserve Your Family History."

The purpose of Write Your Memoir Day is:

1. To encourage everyone to write their lifetime stories
(memoir).
2. To forge bonds from the past to the present.
3. To document the stories before it's too late.
4. To provide historical and cultural documentation.
5. To serve as a cathartic healing process.
6. To record necessary medical records.
7. To increase self-validation.

Stories that make up a memoir celebrating our lives are
wonderful ways to experience all of the above. Ms. Tucker is
encouraging everyone to set aside this special day to begin,
continue, or finish writing their life stories and win a fun
prize as well.

Winners will be announced on http://www.yourmemories.net on
April 11, 2003.


2. Independent Publisher Book Awards (The Ippy)
http://www.independentpublisher.com/ipaward.lasso

The IPPY Awards, offered by Independent Publisher magazine,
annually recognize excellence in independent publishing.
Open exclusively to independent publishers throughout North
America. One winner and two finalists in each of 52
categories. $500 cash award for each of the Ten Outstanding
Books of the Year. Entry deadline for 2003 Awards (2002
releases) is April 15, 2003; entry fee is $60 per title.
Winners announced at Book Expo of America in Los Angeles.


3. JoNa Books Mystery Contest
http://www.kiva.net/~jonabook/contest.htm

Rules: Submit a previously unpublished, full-length
manuscript. Include with your submission your entry fee, a
stamped self-addressed envelope for winner notification, and
a cover page with title of manuscript, name, address,
telephone number, and email address (if you have one). A
cover letter and author's biographical information are
optional. Multiple submissions are welcome. You may also
include a stamped, self-addressed postcard to confirm
receipt of manuscript. Notify JoNa Books if your manuscript
is under consideration elsewhere. Translations and
previously self-published books are not eligible.

Deadline: May 31, 2003. The winner will be announced on
August 1, 2003.
Prize: $1,000 advance with signed book contract.
Entry Fee: $20 per book.


4. Paterson Fiction Prize
http://www.pccc.cc.nj.us/poetry/fiction2003.html

$1000 award for a novel or short story collection published
in 2002. No entry fee.


5. Radio Interview Opportunity for Science Fiction and
Fantasy Authors
http://www.dragonpage.com

"The Dragon Page Show is closing in on its first year. We
are actively looking for Sci-Fi/Fantasy authors to be guests
on the show. The Dragon Page airs on an Internet Radio
Station http://www.bookcrazy.net and has developed a strong
following in the US and many other countries around the
world. The show regularly receives questions and comments
from listeners in countries including: Australia, Germany,
the UK, and even Russia. To date, we have had on the show,
such notable guests as: Tracy Hickman, R.A. Salvatore, Piers
Anthony, Peter Coyote, Boris Vallejo and Julie Bell.

"Our show is recorded and aired at a later date, so phone
interviews are possible at the author's convenience. We hope
that you will consider us for your promotions, as we are one
of the fastest growing Internet radio stations on the net.
We have received coverage from Publisher's weekly, Romantic
Times, Wired Magazine, and many others."


6. Parents' Choice Awards
http://www.parents-choice.org/entryforms/index.html

Award given to books of quality aimed at children and their
parents. Accepts submissions continuously, but read the
Guidelines and FAQ before deciding to submit.

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Seasonal and Topical

War With Iraq
"Wake Up Church: The End is Nigh!" by Dennis R. Crump
Argues that the Bible predicts war between the U.S. and
Iraq, and predicts the outcome based on Christian religious
writings
http://www.1stbooks.com/bookview/9833 or
http://www.wakeupchurch.net

St. Patrick's Day
"A Sojourn With Ireland" by Pat Livingston
"A pleasant, fictionalized recounting of discovering one's
way around a new part of the planet. It's solid in
recreating the rhythm of the speech, about getting warm with
peat fires, about how long-term residents interact among
themselves and with newcomers, and especially memorable for
how golf is played near where it was invented."--The
McKeesport (PA) Daily News
http://www.1stbooks.com/bookview/11287

Lent/Easter
"Called Into Life by the Light" by Bernard Fleury
Discusses light from a Christian perspective. Light figures
prominently in discussions of these holidays, according to
the author.
http://www.1stbooks.com/bookview/12603

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1stNews from 1stBooks is designed to provide useful
information for authors, especially those new to the
publishing process. Sent the first and third Wednesday of
the month, we cover book marketing, POD production, writing,
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