1stNews from 1stBooks, September 18, 2002

This newsletter is sent to you the first and third Wednesday
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TABLE OF CONTENTS

* Editor's Message
* Article: "10 Ways to Use the Internet to Support Your
Book" (Part 2)
* 1stBooks Success Profile: Linda Gardner's Book is Featured
in THIS WEEK's "Woman's Day"
* Article: "Fiction: Circular or Linear Plot Development?"
* Seasonal and Topical: 1stBooks Author Commemorates
September 11
* 1stBooks News: Thank you for Helping Us Grow!
* About 1stBooks Library
* About This Newsletter

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EDITOR'S MESSAGE

First, a correction: Lou Nitti's article in our last issue
(http://www.1stbooks.com/backissues/2002-09-04.html)
incorrectly identified Alex Haley's military background. He
was in the Coast Guard, not the Merchant Marines. Our thanks
to Wayne H. Heiser, AVCM, U.S Navy (Retired) for catching
the error.

Second, a new feature: "Seasonal and Topical." Normally, it
will only be a listing. However, I thought for our debut of
this new feature that we'd give this author a bit more space
this time--especially since he says such nice things about
us!

We start this feature a week after the one-year anniversary
of September 11. Others of you may also have 9/11 books, but
this promotionally-minded author is the only one who thought
to tell me about it--so he gets the ink. A lesson here:
always think about promoting your book!

If you have published a book with 1stBooks that ties to a
holiday or other current event, drop me a line one month
before the event (mailto:shorowitz&1stbooks.com), and I'll
try to at least list your book (include your title, the
event that it ties in with, and your book ID #). So right
now, for instance, if we published your book on Sukkot
(Jewish harvest festival), Columbus Day, or Halloween, let
me know.

Our marketing article this issue is the second part of Roger
Parker's Internet piece, and for the writing column, we
feature a look at fiction plots by Jamie Karklin, who also
contributed to an issue last spring.

Finally, in one of our June issues
(http://www.1stbooks.com/backissues/2002-06-19.html), we
wrote that Joe Vitale's Spiritual Marketing became a #1
Amazon.com bestseller--the first POD book ever to earn this
status. Now, Joe's released a book on how he did it and how
you can do it too.

In fact, he guarantees that if you apply his methods, you'll
at least get into the Top 100, which, of course, is pretty
amazing in and of itself. Click on the link below for more
information. Good luck!

http://www.1stbooks.com/joevitale.html

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"10 Ways to Use the Internet to Support Your Book" (Part 2)
by Roger C. Parker

Read the first part at
http://www.1stbooks.com/backissues/2002-09-04.html

5. Include testimonials and reader reviews

Whenever a reader writes a particularly favorable comment,
immediately ask them for permission to quote the comment and
either their name, or their initials and their city. Many
readers will welcome the opportunity to share their
enthusiasm for your book with others. Most people like
seeing their words and their names in print.

6. Offer media resources

Create a "press room" where members of the media can
download files containing scanned images of you as well as
the front cover of your book. Scanned images that can be
immediately downloaded make your book more attractive to
reviewers and other writers.

Include a "backgrounder" describing you and your firm's
background as well as your personal side. Include
information that emphasizes the timeliness of your book and
its importance to your readers. Provide answers to
frequently asked questions.

7. Offer products and services based on your book

Email and websites permit you to offer readers personalized
assistance that offers opportunities for on-going
relationships. These relationships represent win-win
situations for both of you. Readers get access to your
knowledge and expertise while you get to develop additional
sources of profit. Opportunities include telecoaching--where
you offer one-to-one assistance based on weekly one-on-one
telephone calls.

You could also develop 4-, 8-, or 12-week training programs
based on your book delivered via email and weekly telephone
calls. Each week, participants call a single number, called
a "bridge," and discuss the reading and assignments, which
you sent out as email attachments. A list serve permits
participants in a telecourse to send email to all other
participants, exchanging ideas and promoting a sense of
community.

You can also use the web to serve your readers by developing
eBooks, short electronic books, that you sell directly from
your website. These can consist of in-depth treatment of
specialized topics that are appropriate for book-length
treatment.

8. Use Premium Content to obtain reader email addresses

Premium Content is limited-distribution, high-octane
information that you send readers in exchange for providing
their email addresses and permission to contact them again
in the future.

Examples of Premium Content include articles that focus on
particular problems that have been brought to your attention
since your book appeared or in-depth treatment of topics too
specialized to be included in your book. Premium Content can
also consist of your "reflections" on your book in the light
of current economic and social trends.

9. Publish an email newsletter

You can do your readers a favor, as well as maintain your
awareness and pre-sell your next book, by publishing an
email newsletter. Make your email newsletter as genuinely
helpful as possible. Instead of a long, infrequently-
published newsletter, offer short nuggets of information
that appear at a regular basis. Readers are busy and will
respond favorably to concise, easily-digested information.
When soliciting reader email addresses, always include your
privacy statement, which should state that you will never
rent, sell or share your readers' email addresses. And make
sure you live up to your promise!

10. Promote your book's URL in your email signature

Give your email recipients a reason to visit your book's
website. Don't just list its address, but provide an
incentive for them to visit. Arouse their curiosity or offer
them a valuable information premium they can download when
they visit. This is especially true when you participate in
online discussion groups or contribute a comment to an
article that invites reader response.

This is part 2 of a two-part series. Roger C. Parker is the
author of more than 30 books that have generated more than
$32,000,000 in sales--and have been translated into 37
languages. We recommend his new book, "How to Profit from
the Author Inside You," which you can preview at
http://www.roibot.com/paiy.cgi?R50335_campaign

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1STBOOKS SUCCESS PROFILE: Linda Gardner's Book is Featured
in THIS WEEK's Woman's Day

Linda Gardner's novel, "Full Circle on the Mountain," was
chosen as the book-of-the-month in the "Read a Good Book"
section of the September 17, 2002 issue of "Woman's Day"
magazine (on your newsstands now!). Gardner writes that she
sees this as an important step in selling books, and hopes
to exploit the publicity as much as possible. Go for it,
Linda!

Preview "Full Circle on the Mountain" at
http://www.1stbooks.com/bookview/7618

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Fiction: Circular or Linear Plot Development?
(c) 2002 by Jamie Karklin, mailto:jlswriteco&hotmail.com

Which direction should your story go? Every great story fits
one of two patterns: Circular or Linear. And any story can
be made to fit either, bringing a fulfilling conclusion to
both your character and reader. As the writer, it's up to
you to choose.

A story is based on a character's struggle to overcome a
problem. If the character does not have a problem or is not
struggling to solve it, then what reason does a reader have
to read about it?

For any story, answer these questions:

* What is the story about?
* What is the point or meaning behind your story?
* What problem does your character have?
* What does your character want?
* How will your character's problem be solved?

It is important to know how you want your story to end
before you even start writing; it is from the ending that
you will be able to decipher just where your story should
begin.

Once you have established the basis of your story, it is
time to decide whether to use the circular or the linear
pattern.

CIRCULAR: A story that ends where it began. A circular story
has an ending that connects to the beginning; the character
struggles to get back to where he or she had been before the
problem occurred. However, the character and/or situation
has usually changed in some kind of profound way.

LINEAR: A story that starts at one point and then is carried
by the character's struggle to a completely new place once
the problem is solved. A linear story shows a character's
determination to forge ahead into the unknown to achieve the
goal.

There are so many options and twists to choose from that
will make your story more interesting! Having only two
different story patterns does not limit or prevent a story
from being creative and unique. The Circular and Linear will
give you greater direction while writing, as well as
guarantee a fulfilling end to your story.

Jamie Karklin is the owner of JLS Write Company, dedicated
to assisting people in achieving the dream of becoming a
published writer. She says, "Patience, persistence, and a
positive attitude are all it really takes to make it!"

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SEASONAL AND TOPICAL: 1STBOOKS AUTHOR COMMEMORATES
SEPTEMBER 11

Perhaps because he had previously survived the crash of a
burning aircraft, Abhinav Aggarwal was so touched by the
events of September 11, 2002 that he had to write a book.
"September 11: A Wake-Up Call" was the result.

In his words, "life does not come with a manual. After
reading this book, people would be able to create one of
their very own, following a step by step approach and
exercises in the book and identify their exact role on the
planet." The book can be previewed at
http://www.1stbooks.com/bookview/12572

Aggarwal is now passionately driven by the idea that
everyone has a book inside them, and that 1stBooks is an
excellent way to get that book out of your brain and into
print. "The world would get much closer to the dream of
peace becoming a reality on the ground and stand integrated
if we were all writers. 1stBooks can make it possible for
several others like me, who sit on the fence between a
writer and an author, to finally get published at an
affordable price. If you have been a fence-sitter, consider
it seriously."

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1STBOOKS NEWS: THANK YOU FOR HELPING US GROW!

1stBooks Library continues to gain in popularity, by every
metric. All we can say is, thank you so much for your
support, your confidence, and your trust in us. If you like
statistics, here are some numbers to crunch:

* We received twice as many manuscripts for July 2002 as we
did in July 2001.

* 25% of all manuscripts submitted since the company was
founded in 1997 have been received from January 2002 to July
2002. And, a staggering 60% have been in the past year and a
half.

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ABOUT 1STBOOKS LIBRARY

Since 1997, 1stBooks has helped thousands of authors become
published. We offer you complete control over every aspect
of the publishing process, and work with you to produce your
book in the formats right for you: paperback, hardcover,
and/or electronic (eBook). Because we use print-on-demand
(POD) technology, we produce books as they are needed. This
means neither you nor we have to invest lots of cash in
unsold inventory, and allows us to provide services very
affordably and quickly. Visit
http://www.1stbooks.com/getpublished/1stnews.html to request
our free publishing guide.

We are pleased to sponsor this informative free newsletter
for you.

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ABOUT THIS NEWSLETTER

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